We launch Freezacaffè, which is an english production, on the Italian Market.

In the packaging we propose the stylized image of the famous band "The BEATLES", that walks on the crosswalks as on the cover of the album "Abbey Road". The slogan "All you need is our coffee" incorporates the title of their song "All ou need is love". The image transmits safety in the quality of the product and attention to details through simple and linear elements. The colors used are five, they are different from each other to discern the types of coffee. We also have chosen to differentiate ground coffee beans from the ground coffee.